The Wildfire Beverage Company is dedicated to amplifying and elevating craft and artisanal beverage alcohol brands by providing customized expertise, strategic guidance, and our nation-wide field team.
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meet the team
LEADERSHIP

MATT DIEHM
Co-Founder & CEO

JD ROBERTSON
Co-Founder & COO

BO POWELL
Vice President & General Sales Manager East & Control

DEAN ESTEP
Vice President & General Sales Manager West & National Accounts

MATT DIEHM
Co-Founder & CEO
Matt brings 20 years of leadership experience in the beverage alcohol industry, with a proven track record of driving growth and innovation. Most recently, he served as VP/General Manager at Mast-Jägermeister U.S., where he led sales efforts across the U.S. and Canada. During his tenure, Matt led a commercial reorganization and played a pivotal role in the launch and rapid expansion of Teremana Tequila, achieving the fastest 1M 9L case shipment in U.S. history.
His career also includes senior leadership roles at Winebow, Campari America, and Southern Glazer’s Wine & Spirits. Matt is highly skilled in developing rapid route-to-market strategies, building strong distributor relationships, and ensuring top-tier account execution, making him a standout leader in the industry.

J.D. ROBERTSON
Co-Founder & COO
J.D. brings 25 years of expertise in the wine and spirits industry, distinguished by a consistent track record of launching and growing premium brands. His career began at Tarrant Distributing (RNDC), where he spent a decade driving impressive growth in wine and spirits sales. He then joined Infinium Spirits, where his seven-year tenure saw the successful launches of iconic brands such as Templeton Rye, Crystal Head Vodka, and Casa Noble Tequila. As a Regional Manager with Sidney Frank Importing Company, J.D. played a key role in the launch and market expansion of celebrated brands like Casamigos Tequila and Monkey 47 Gin. Over the last four years, he has been a driving force at Redwood Brands, the incubator sales division of Distill Ventures, where he has successfully introduced innovative brands like Mr. Black Cold Brew Coffee Liqueur and Starward Australian Whisky to new markets. J.D. is a proud graduate of Texas Tech University and resides in McKinney, Texas, with his wife, Marie, and their two children, Cage and Ramey.

BO POWELL
Vice President & General Sales Manager East & Control
Bo brings over 20 years of experience in the beverage alcohol industry, continuing a proud family legacy. Most recently, he served as Central South Regional Director at Mast-Jägermeister U.S., leading sales initiatives across the Southern Region. During his tenure, Bo forged key partnerships with industry leaders such as Southern Glazer’s Wine & Spirits, Spec’s, Walmart, Total Wine & More, and the Texas Rangers.
His career also includes leadership roles at Republic National Distribution Company and Western Spirits. Bo excels in building strong distributor relationships, fostering team culture, and driving effective market strategies.

DEAN ESTEP
Vice President & General Sales Manager West & National Accounts
Dean brings over 27 years of expertise in the alcohol beverage industry as a second-generation veteran of the field. His career spans extensive experience in Western Regional sales and management, with over six years in distribution and 21+ years with renowned suppliers like Patron Spirits Company, Campari Group, 818 Tequila, and Mast Jägermeister.
At 818 Tequila, Dean led a team across seven states in the Western division while managing both regional and national chains. Known for his leadership skills, he excels at building and nurturing relationships, expanding markets, and devising strategic, analytical solutions to complex challenges.